Gary Corriston
Gary Corriston is a 23-year growth infrastructure operator and the founder of Corriston Consulting, LLC. He works hands-on with B2B, owner-led, healthcare, ecommerce, and agency teams on search visibility, paid media, analytics, CRM/source tracking, conversion infrastructure, and web execution — not as a distant advisor, but as a senior operator inside the work.
Career highlights include managing $600K/month in client ad spend at iCore Marketing, building $2M+ in sales pipeline from scratch at Gr4vy, reducing cost-per-lead from $350 to $75 at Oglethorpe, and founding Mean Sun where he managed $1M+/month in client budgets for a decade. He is also the founder of Campaign Budget Optimizer, an AI-native cross-platform paid media budget allocation tool. Historical examples are context-specific and not guarantees.
Updated July 13, 2026.
Corriston Consulting › corristonconsulting.com/aboutGary Corriston — 23 years in growth infrastructure
Senior operator across search visibility, paid media, analytics, CRM/source tracking, conversion infrastructure, and AI-native marketing tools. Historical work includes Oglethorpe, iCore Marketing, Gr4vy, Mean Sun, DocuVault, and Regenerative Medicine Solutions. Based in Tampa, FL.
Growth Infrastructure › 23 Years › Tampa FL
Corriston Consulting › corristonconsulting.com/about#resultsSelected Career Highlights — $600K/month, $2M+ pipeline, 1,000% lift
iCore Marketing — $600K/month in managed ad spend. Gr4vy — $2M+ in pipeline built from scratch. Oglethorpe — CPL from $350 to $75. Regenerative Medicine Solutions — 1,000% lift in monthly leads, 4x sales. DocuVault — 50% lead cost reduction. Mean Sun — $1M+/month for a decade.
iCore Marketing › Gr4vy › Oglethorpe › Mean Sun
Corriston Consulting › corristonconsulting.com/approachPhilosophy — Strategy is what you do after you've fixed the foundation
Most marketing consulting is strategy at the conceptual level — frameworks, decks, recommendations. Gary works one layer down. Hands-on implementation of attribution setups, CRM builds, and paid media infrastructure. Engagements are remote-first, outcome-scoped, and structured so you know what you're getting before you start.
Infrastructure-First › Hands-On › Remote
Corriston Consulting › campaignbudgetoptimizer.comCampaign Budget Optimizer — Built solo with AI coding tools
In parallel with consulting, Gary is shipping CBO — an AI-native cross-platform budget allocation tool. The tool he wanted to use across 20 years of managing paid media. Connects Google Ads, Meta, Microsoft, LinkedIn, GA, and TikTok. Launching May 2026.
Launching May 2026 › Marketing Operator › AI
Nerd note: the wordmark isn't colored by taste. It's colored by rule — amber at position 4, pink at position 8, blue and cyan alternating the rest. Same rule for both words. I built a function that decides what color each letter gets. Every time you see the logo, it's the output of that function. That's how I think about marketing infrastructure too — rules that compound, not decisions that get re-made every week.
(The colors themselves are the RGB complements of Google's brand palette — a small inside joke about the tool that trained everyone's eye.)
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Frequently asked questions
Who is Gary Corriston?
Gary Corriston is a 23-year growth infrastructure operator and the founder of Corriston Consulting. His work spans search visibility, paid media, analytics, CRM/source tracking, conversion infrastructure, and senior growth execution. Career highlights include managing partner at iCore Marketing for nearly seven years ($600K/month managed client spend), founder of Mean Sun for a decade ($1M+/month client ad budgets), senior marketing leadership at Gr4vy ($2M+ pipeline built from scratch), Trucks.com, Regenerative Medicine Solutions, Oglethorpe, and DocuVault. He's also the founder of Campaign Budget Optimizer, an AI-native cross-platform budget allocation tool.
What's Corriston Consulting's approach?
Infrastructure-first, hands-on, operator-level. Corriston Consulting helps companies turn scattered marketing activity into a measurable growth system across search, AI visibility, analytics, CRM/source tracking, conversion, and execution. The work starts with evidence, not opinions.
What industries does Corriston Consulting specialize in?
B2B SaaS, fintech, legal and legal tech, records management, healthcare and medical practices, professional services, ecommerce, and agencies needing senior operator support. The best fit is a company with existing marketing activity that needs better visibility, measurement, prioritization, and qualified-inquiry tracking.
Is Corriston Consulting an agency or a consulting practice?
A consulting practice. Corriston Consulting is a solo operator model, not an agency with junior staff handling client work. Every engagement is run directly by Gary. Web and app development work is delivered through vetted partners with Gary's oversight, but the marketing strategy and execution work is done hands-on.
How does Corriston Consulting compare to a marketing agency?
An agency runs a delivery model across many clients. Corriston Consulting applies senior operator judgment to the specifics of one growth system at a time: what is visible, what is measured, what converts, and what should be fixed first. Many clients work with both — an agency for volume work, Corriston Consulting for the senior strategy, measurement, and operator layer.