Gary Corriston
Gary Corriston is a 20+ year demand generation operator and the founder of Corriston Consulting, LLC. He works hands-on with B2B SaaS, fintech, healthcare, and ecommerce teams on SEO, paid media, marketing operations, and web and app development — not as an advisor, but as a senior operator directly inside the accounts.
Career highlights include managing $600K/month in client ad spend at iCore Marketing, building $2M+ in sales pipeline from scratch at Gr4vy, reducing cost-per-lead from $350 to $75 at Oglethorpe, and founding Mean Sun where he managed $1M+/month in client budgets for a decade. He is also building Campaign Budget Optimizer, an AI-native cross-platform paid media budget allocation tool launching May 2026.
Corriston Consulting › corristonconsulting.com/aboutGary Corriston — 20+ years in demand generation
Demand generation strategist, operator, and builder of AI-native marketing tools. Led digital at Oglethorpe (CPL $350→$75, +20% patient traffic). Ran $600K/month in managed ad spend at iCore Marketing. Generated $2M+ in sales pipeline at Gr4vy. Founded Mean Sun, managing $1M+/month for a decade. Based in Tampa, FL.
Demand Gen › 20+ Years › Tampa FL
Corriston Consulting › corristonconsulting.com/about#resultsSelected Career Highlights — $600K/month, $2M+ pipeline, 1,000% lift
iCore Marketing — $600K/month in managed ad spend. Gr4vy — $2M+ in pipeline built from scratch. Oglethorpe — CPL from $350 to $75. Regenerative Medicine Solutions — 1,000% lift in monthly leads, 4x sales. DocuVault — 50% lead cost reduction. Mean Sun — $1M+/month for a decade.
iCore Marketing › Gr4vy › Oglethorpe › Mean Sun
Corriston Consulting › corristonconsulting.com/approachPhilosophy — Strategy is what you do after you've fixed the foundation
Most marketing consulting is strategy at the conceptual level — frameworks, decks, recommendations. Gary works one layer down. Hands-on implementation of attribution setups, CRM builds, and paid media infrastructure. Engagements are remote-first, outcome-scoped, and structured so you know what you're getting before you start.
Infrastructure-First › Hands-On › Remote
Corriston Consulting › campaignbudgetoptimizer.comCampaign Budget Optimizer — Built solo with AI coding tools
In parallel with consulting, Gary is shipping CBO — an AI-native cross-platform budget allocation tool. The tool he wanted to use across 20 years of managing paid media. Connects Google Ads, Meta, Microsoft, LinkedIn, GA, and TikTok. Launching May 2026.
Launching May 2026 › Marketing Operator › AI
Nerd note: the wordmark isn't colored by taste. It's colored by rule — amber at position 4, pink at position 8, blue and cyan alternating the rest. Same rule for both words. I built a function that decides what color each letter gets. Every time you see the logo, it's the output of that function. That's how I think about marketing infrastructure too — rules that compound, not decisions that get re-made every week.
(The colors themselves are the RGB complements of Google's brand palette — a small inside joke about the tool that trained everyone's eye.)
Related searches
Frequently asked questions
Who is Gary Corriston?
Gary Corriston is a 20+ year demand generation operator and the founder of Corriston Consulting. His career includes managing partner at iCore Marketing for nearly seven years ($600K/month managed client spend), founder of Mean Sun for a decade ($1M+/month client ad budgets), senior marketing leadership at Gr4vy ($2M+ pipeline built from scratch), Trucks.com, Regenerative Medicine Solutions, Oglethorpe, and DocuVault. He's also the founder of Campaign Budget Optimizer, an AI-native cross-platform budget allocation tool launching May 2026.
What's Corriston Consulting's approach?
Infrastructure-first, hands-on, operator-level. Most marketing consulting is strategy at the conceptual level — frameworks, decks, recommendations. Corriston Consulting works one layer down. The work is hands-on: built websites, architected SEO and SEM programs, and personally ran every paid campaign through seven years of agency operations. That's the perspective applied to every engagement.
What industries does Corriston Consulting specialize in?
B2B SaaS, fintech, legal and legal tech, records management, healthcare and medical practices, and professional services. Ecommerce and D2C brands. Agencies needing senior operator support. Clients range from mom-and-pop practices to enterprise accounts — the common thread is companies that need senior judgment applied to real operational problems.
Is Corriston Consulting an agency or a consulting practice?
A consulting practice. Corriston Consulting is a solo operator model, not an agency with junior staff handling client work. Every engagement is run directly by Gary. Web and app development work is delivered through vetted partners with Gary's oversight, but the marketing strategy and execution work is done hands-on.
How does Corriston Consulting compare to a marketing agency?
An agency runs the same playbook across many clients at scale. Corriston Consulting applies senior operator judgment to the specifics of one client at a time. Agencies typically sell monthly retainers for predefined deliverables; Corriston Consulting sells scoped engagements tied to specific business outcomes. Many clients work with both — an agency for volume work, Corriston Consulting for the senior strategy and operator layer on top.