corristonconsulting.com/about
About — Gary Corriston
20+ year demand generation operator and founder of Corriston Consulting. Career highlights, philosophy, and background.
corristonconsulting.com/services/seo/ai-seo
AI SEO / GEO
Get cited by ChatGPT, Perplexity, and Google AI Overviews. AI SEO and Generative Engine Optimization (GEO) consulting.
corristonconsulting.com/blog/ai-seo-and-geo
AI SEO and GEO: Your Customers Already Stopped Googling
When your buyer asks ChatGPT about your category, is your site in the answer? Most brands are invisible in AI search right now. Here's what to do about it.
corristonconsulting.com/blog/ai-seo-vs-traditional-seo
AI SEO vs Traditional SEO: What Actually Changed in 2026
Traditional SEO still works. AI SEO isn't replacing it — it's running in parallel, rewarding the same fundamentals but delivering results in a completely different place.
corristonconsulting.com/approach
Approach
Infrastructure-first. Hands-on operator work, not slide decks. How Corriston Consulting engagements are structured.
corristonconsulting.com/services/seo/b2b
B2B SEO
B2B SEO for SaaS, fintech, legal, and records management. Pillar content, alternative pages, case study SEO, and technical foundation.
corristonconsulting.com/blog
Blog
Articles on demand generation, paid media infrastructure, SEO, SEM, and AI search optimization.
corristonconsulting.com/blog/budget-pacing-paid-media-framework
Budget Pacing in Paid Media: A Framework for 2026
Most budget pacing advice is universal. Pacing isn't. Three tactics, when each applies, and the platform overage rules every operator should know.
corristonconsulting.com/blog/check-your-work-verification-discipline
Check Your Work: Verification Discipline, From Both Ends
One critical. Eight high. Sixty-plus medium findings — in a two-week-old codebase built with AI, verified daily. What the audit found and what it means for both ends of the experience curve.
corristonconsulting.com/clients
Clients
Selected companies Corriston Consulting has worked with across B2B SaaS, healthcare, fintech, and ecommerce.