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AI SEO / GEO
Get cited by ChatGPT, Perplexity, and Google AI — not just ranked on page one.
When your buyer asks an AI search engine a question in your category, your content should be in the answer. Most brands are invisible in AI search right now.
Traditional SEO optimizes to rank on a results page. AI SEO — also called Generative Engine Optimization, or GEO — optimizes to get cited. Pulled into the answer an AI gives when a real person asks a real question in your category. Those are not the same job. Most SEO agencies are still doing the first one.
Why it matters right now
- Sites with ten years of traditional SEO authority are getting skipped in AI answers
- Sites with a clear FAQ layer, direct answers, and structured data are getting cited
- Share of AI-driven traffic is climbing month over month in almost every vertical
- Buyers under 40 are already asking ChatGPT before they ask Google
If your 2024 SEO strategy is still working, it's working less. And it's going to work a lot less next year.
What the work looks like
- Citation audits across ChatGPT, Perplexity, and Google AI Overviews — what AI is saying about your brand and who's getting cited instead
- Content restructured for extraction — schema, direct answers, FAQ layers, and the specific formats AI engines pull from
- Authority signals installed — author markup, structured data, E-E-A-T signals
- Question mapping — 50–100 buyer questions in your category, answered on your site in the format AI cites
- Ongoing citation tracking — the AI-search equivalent of ranking reports
Who it's for
B2B and B2C companies whose buyers already use AI search — which is most of them, whether leadership has noticed yet or not. B2B SaaS, fintech, healthcare and medical practices, legal, ecommerce and D2C brands, and agencies that need an AI SEO specialist to white-label on client work.
Not a fit: pure transactional ecommerce where AI isn't in the buyer journey, or audiences who don't touch ChatGPT.
Experience behind it
20 years of search work, plus direct experience testing and tracking citations across the current AI search landscape. I've been building AI-native tools since early 2025 — Campaign Budget Optimizer launches May 2026 — so I work with LLMs daily and understand how they retrieve and synthesize content.
Further reading: AI SEO and GEO: Your Customers Already Stopped Googling →
Send me your URL → — I'll run ChatGPT, Perplexity, and Google AI queries in your category and show you what the AI is saying about your brand. First look is free.
Frequently asked questions
What is AI SEO (also called GEO or Generative Engine Optimization)?
AI SEO — also known as Generative Engine Optimization (GEO) — is the practice of optimizing content to be cited by AI search engines like ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude. Unlike traditional SEO which aims to rank on a results page, AI SEO aims to be pulled into the answer an AI gives when someone asks a question.
How is AI SEO different from traditional SEO?
Traditional SEO optimizes to rank; AI SEO optimizes to be cited. AI search engines synthesize answers from multiple sources rather than listing results. They prefer content that's structured with clear direct answers, FAQ schema, and authoritative signals — the same fundamentals as SEO, but weighted differently. Sites that do both well win twice.
Should I do AI SEO if my SEO is already working?
Yes, because AI search is capturing an increasing share of searches, especially among buyers under 40. Sites with ten years of traditional SEO authority are being skipped in AI answers because they haven't restructured their content for extraction. Your 2024 SEO strategy works less now and will work less still next year.
How do I know if my brand is getting cited by AI?
I run citation audits — testing your brand and category in ChatGPT, Perplexity, and Google AI Overviews with the actual buyer questions in your market — and report what's showing up and who's being cited. Most brands are completely invisible in AI search and don't know it.
What's the ROI of AI SEO right now?
For most B2B and B2C brands, AI-driven referral traffic is 5-15% of organic traffic and climbing. Sites that get cited by AI engines drive meaningfully higher-intent traffic because the AI has already qualified the buyer through its answer. Early movers in each category are building citation authority that will be hard to displace later.
How much does AI SEO or GEO consulting cost?
AI SEO (GEO) consulting is typically scoped as part of a broader SEO engagement rather than as a standalone service. A citation audit — testing your brand and category queries in ChatGPT, Perplexity, and Google AI Overviews — runs $2K–$4K as a standalone. Ongoing AI SEO strategy and implementation is included in fractional SEO engagements at $10K–$18K/month.