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Ecommerce SEO
You've got a great catalog. Google still ranks your competitor first.
Every ecommerce owner has had the same moment. You search your own category and the first page is a competitor selling worse products with worse photography and a worse site.
Usually, they're not winning with a clever content play. They're winning because someone did the boring, unsexy ecommerce SEO fundamentals right — and you haven't. Or you had them right three years ago and they've rotted since.
What the work looks like
- Category page strategy — the money pages, rewritten to rank for category searches rather than just listing products
- Product page audit — duplicate content, canonical chaos, thin copy, missing schema
- Technical SEO — site architecture, crawl budget, pagination, faceted navigation, Core Web Vitals
- Content beyond blog posts — buying guides, category primers, comparison content, product FAQs that capture mid-funnel search
- Marketplace strategy — if Amazon is outranking you for your own branded terms, that's fixable
- Schema markup — Product, Offer, Review, Organization so prices, reviews, and stock status show up in search results
Most ecommerce platforms — Shopify, WooCommerce, BigCommerce, Magento — ship with default settings that silently kill SEO. I've audited stores doing eight figures a year hemorrhaging organic traffic to platform defaults nobody ever checked.
Who it's for
- D2C brands on Shopify, WooCommerce, or BigCommerce
- Mid-market ecommerce ($1M–$100M annual revenue)
- Subscription ecommerce
- Amazon sellers building their own DTC channel
- Agencies handling client ecommerce SEO who need a senior operator on the harder work
Not a fit: pre-revenue stores validating product-market fit, or $500M+ brands with full in-house SEO teams.
Experience behind it
20 years of SEO work. Deep experience auditing and rebuilding ecommerce and D2C brands across Shopify, WooCommerce, and custom platforms. I've seen every platform default that breaks SEO and I know the fixes.
Further reading: Ecommerce SEO: Why Your Catalog Isn't the Problem →
Send me your URL → — I'll tell you the three things I'd fix first if it were my store.
Frequently asked questions
What is ecommerce SEO?
Ecommerce SEO is search engine optimization for online stores — focused on category pages, product pages, schema markup, site architecture, and crawl optimization specific to ecommerce platforms. It's different from general SEO because the winners aren't blog posts; they're category and product pages that rank for commercial-intent searches.
How does SEO for Shopify differ from WooCommerce or BigCommerce?
Each platform ships with default settings that silently kill SEO, just in different ways. Shopify's URL structure, WooCommerce's permalinks, BigCommerce's facet handling, and Magento's indexing behavior all have known issues that need fixing. I've audited stores on every platform — the technical work differs, but the strategy is the same.
Why is my competitor with worse products ranking above me?
Usually they're winning on ecommerce SEO fundamentals — category page optimization, schema markup, site architecture, and internal linking — not on product quality. Most ecommerce stores lose to competitors who've simply done the boring technical work. An audit surfaces where you're leaking traffic.
How do I rank for category searches versus product searches?
Category pages need their own SEO strategy separate from product pages. The money is on category searches (e.g. "leather weekend bags") which convert to product browsing. Most ecommerce stores use category pages as product lists and miss ranking for the category term itself.
Does Amazon affect my ecommerce SEO rankings?
Yes, in two ways. Amazon often outranks D2C brands for their own branded terms, which is fixable with the right strategy. And Amazon dominates category searches in many verticals, so you need a clear plan for which searches to compete on directly and which to win through owned channels and content.
How much does ecommerce SEO consulting cost?
Ecommerce SEO engagements: $5K–$8K for a technical and content audit, $15K–$50K for a scoped implementation project, $10K–$18K/month for ongoing fractional work. Ecommerce SEO tends to show faster initial results than B2B (60–90 days for first movement) because technical fixes have compound impact across many pages simultaneously.