Growth Visibility & Measurement Audit

For companies with marketing activity, but no trusted baseline.

Most companies do not need another generic marketing review. They need to know what is visible, what is indexed, what is trusted, what converts, and what is actually showing up in the systems that should connect marketing to qualified inquiries.

The Growth Visibility & Measurement Audit is the flagship starting point for Corriston Consulting. It connects search visibility, AI-search readiness, analytics, Bing and Google data, CRM/source tracking, offer clarity, and conversion paths into one evidence-backed baseline.

The deliverable is not a deck of opinions. It is a prioritized fix backlog, ownership recommendations, measurement caveats, and a 30/60/90 plan you can track.

What's included

• Indexation and crawlability baseline — submitted URLs, indexed URLs, not-indexed causes, sitemap coverage, robots, canonicals, noindex, redirects, and live status checks
• Search and AI visibility review — priority service pages, content gaps, schema, FAQ/answer readiness, entity signals, citations, and AI-readable support files such as llms.txt
• Analytics and source tracking review — GA events, landing pages, source/medium patterns, UTM discipline, conversion definitions, and the gap between traffic and qualified inquiry data
• Google and Bing visibility review — GSC and Bing Webmaster Tools evidence separated clearly from rank-tracking assumptions
• CRM attribution review — Zoho lead source, inquiry quality, stage movement, and the limits of what can honestly be tied to marketing activity
• Offer and conversion-path review — whether the page, CTA, proof, and form path match the buyer's actual decision problem
• Prioritized fix backlog — owner, evidence source, expected impact, implementation difficulty, and verification step for each recommended action
• 30/60/90 plan — measurable next actions by month, with metrics that separate visibility, traffic, qualified inquiries, and pipeline

Who it's for

• B2B and owner-led companies with active marketing, but unclear indexation, attribution, or pipeline contribution
• Founders who see reports from several tools and still cannot tell what to fix first
• CMOs and VPs who need a defensible baseline before increasing spend or changing vendors
• Agencies that need a senior second opinion before a client QBR, SEO reset, or measurement cleanup
• PE portfolio companies where marketing needs an honest operating diagnosis before investment or organizational changes

Typical engagement

Fixed scope, remote, and priced before work starts. The audit stands alone: you can execute the plan internally, hand it to an agency, or scope an execution sprint or fractional advisory engagement after the baseline is clear.

The first pass focuses on evidence, not volume. A page is not considered "fixed" because copy changed; it is fixed when the verification step can be checked against the relevant system.

What the report answers

• Which submitted URLs are indexed, not indexed, or should not be submitted at all?
• Which pages deserve improvement because they map to a real offer and buyer intent?
• Where do analytics, Search Console, Bing, and Zoho disagree?
• Which claims, proof blocks, or trust signals need tightening before scaling content?
• Which fixes should happen in the next 30, 60, and 90 days?

Experience behind it

The audit is built from 20+ years of operator-level work across search, paid media, analytics, web, attribution, and growth execution. Historical client work has included large paid-media budgets, B2B pipeline creation, CRM and attribution cleanup, and senior review of marketing systems across agency, in-house, and consulting contexts.

Outcomes vary by market, baseline, budget, site authority, offer strength, and implementation speed. The purpose of the audit is to make those dependencies explicit before you spend more money.

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Request a Growth Visibility Baseline → — bring the question your current reports cannot answer.