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Marketing Audit
When something is broken and nobody can tell you why.
Most companies can't get a clear answer to "Is my marketing working?" The dashboards contradict each other. The agency blames the sales team. The sales team blames the leads. Leadership doesn't know who to believe.
A marketing audit is a structured diagnostic — done in three weeks, delivered as a written report with a prioritized list of fixes and a 60-minute findings call. You'll know exactly what's broken, what's working, and what to do next.
What's included
- Current-state mapping across paid media, SEO, funnel stages, content, and attribution
- Account-level audit across all active paid channels — Google, Microsoft, Meta, LinkedIn, Amazon
- SEO audit including technical, content, on-page, local (where relevant), and AI search citation
- Conversion tracking and attribution review — tag firing, event parity, cross-platform consistency
- Funnel and sales handoff audit — lead scoring, MQL/SQL definitions, handoff quality, nurture sequences
- Competitive intelligence where available — what the top-performing competitors are doing differently
- Written audit document with prioritized recommendations, expected impact, and implementation difficulty
- 60-minute findings call to walk through the report and answer questions
Who it's for
- In-house marketing teams that inherited a setup and aren't sure what's working
- Agencies that need a senior second opinion on a client account before a QBR
- Companies preparing for an agency RFP who want to know what "good" looks like before they brief vendors
- PE portfolio companies where the portco's marketing needs an honest diagnosis before investment or operational changes
- CMOs who need a defensible document before an exec meeting
Typical engagement
Three weeks, remote, fixed price. Delivered as a written audit plus a follow-up findings call. If the audit surfaces work I can help with directly, we can scope a project or fractional engagement — but the audit itself stands alone and is useful even if you execute it in-house.
Experience behind it
Nearly 30 years of combined marketing operator experience across agency, in-house, and consulting roles. iCore Marketing managing partner ($600K/month managed spend, seven years). Mean Sun founder ($1M+/month, a decade). I've audited hundreds of accounts and know where the patterns of waste, broken tracking, and missed opportunity live.
Let's scope an audit → — tell me what's bothering you and I'll confirm whether an audit is the right next step.
Frequently asked questions
What is a marketing audit?
A marketing audit is a structured diagnostic of your marketing performance — paid media, SEO, funnel, attribution, and sales handoff. It identifies what's broken, what's working, and what to do next. The deliverable is a written report plus a 60-minute findings call. Three weeks, fixed price.
What's included in a marketing audit?
Account-level audit across all active paid media channels, full SEO audit including technical, content, and on-page, conversion tracking and attribution review, funnel and sales handoff audit, competitive intelligence where available, and prioritized recommendations with expected impact and implementation difficulty.
Who should get a marketing audit?
In-house marketing teams that inherited a setup and aren't sure what's working. Agencies that want a senior second opinion on a client account. Companies preparing for an agency RFP. PE portfolio companies during diligence or operational change. CMOs who need a defensible document before an exec meeting.
What happens after the audit?
You get a written report with prioritized fixes, plus a 60-minute findings call to walk through it. If there's implementation work I can help with, we can scope a separate Project or Fractional engagement — but the audit stands alone and is useful even if you execute it in-house or with your existing agency. No obligation to continue.
How much does a marketing audit cost?
A full marketing audit is a fixed-price three-week engagement covering paid media, SEO, funnel, attribution, and sales handoff. Pricing scales slightly with account complexity but there's no open-ended billing. Specific pricing is confirmed in the intro conversation. Most full audits run in the low five figures.
What's included in the audit price?
The fixed price includes: account-level audit across all active paid media channels, full SEO audit (technical, content, on-page), conversion tracking and attribution review, funnel and sales handoff audit, competitive intelligence where available, a written prioritized report, and a 60-minute findings call. No hourly billing, no hidden scope creep.