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Conversion Health Audit
Free audit on your Google Ads account. Returns your Conversion Health Score, the top 3 issues degrading your Smart Bidding signal, and what to do about each one.
What this is
The audit runs against the ad account you connect. It checks the seven categories of attribution health that determine how cleanly your conversion data is feeding Smart Bidding: action inventory, CRM-to-ad-platform sync, call tracking validation, signal quality, lifecycle attribution, cross-platform consistency, and privacy compliance.
The output is a Conversion Health Score from 0-90.
- Below 30 — Critical. Smart Bidding is operating on substantially degraded signal. Real money is being wasted.
- 30-55 — Degraded. Multiple issues are stacking. Performance is compromised in ways that compound over time.
- 55-80 — Acceptable. Reasonable signal quality. Specific issues may still be addressable.
- 80+ — Automation-Eligible. Smart Bidding has enough clean signal to optimize aggressively.
In a recent case study, an audit on a healthcare lead-gen account returned a score of 28 — Critical — and uncovered an estimated $26,000 per year in attribution waste, none of which the operators had been able to identify on their own.
What you'll see in your free results
- Your Conversion Health Score, with band classification
- The top 3 issues identified, ranked by estimated impact
- Light remediation guidance for each — what's broken, what direction to fix it
That's enough to know whether your account has a real problem, and whether it's at the ad-platform layer (where automated tooling can address it) or deeper in your stack (where it needs hands-on work).
Who this is for
The audit makes sense for accounts spending $5K+ per month on paid media. Below that, there isn't enough conversion volume for the framework to surface meaningful patterns.
If you're spending $20K+/month — especially with a CRM in the mix — the free audit is the starting point but probably won't be the finish line. The deeper Pro Diagnostic or the Conversion Health Rescue engagement is the right next step depending on what the audit returns.
After the free audit: the $297 Pro Diagnostic
The free audit shows you the top 3 issues. The Pro Diagnostic shows you all of them, in detail, with remediation steps and dollar-impact estimates.
What's included for $297:
- Every issue found, not just the top 3
- Issue-by-issue remediation guides — specific to your stack
- Estimated dollar impact per issue, calibrated to your spend level
- Priority-ranked action list — what to fix first, second, third
- 15-minute Zoom consultation with me to interpret findings and answer questions
- 30 days of audit re-runs so you can validate fixes as you implement them
Payment is via Square, instant unlock. The full report is delivered to your email and accessible on the results page once payment confirms. The consultation is scheduled separately, typically within 3-5 business days. Full pricing for all Conversion Health products is on the pricing page.
The Pro Diagnostic is the right next step if your free score is in the Critical or Degraded range and you want the complete picture before deciding whether to fix things yourself or bring in help.
How long does it take
Connecting your ad account via OAuth takes 1-2 minutes. The audit itself runs in about 5-10 minutes depending on account size. The score and top 3 issues display as soon as it's done.
If you upgrade to the Pro Diagnostic, payment unlocks the full report immediately. The 15-minute consultation is scheduled separately on my calendar, typically within 3-5 business days.
On data and privacy
The audit uses read-only API access to your ad account. I can read your account configuration and conversion data; I can't change anything.
Conversion data is processed to generate your score and findings, then discarded. Your audit results and email are stored so you can come back to them and so I can deliver follow-up content; nothing else is retained.
You can revoke API access at any time through your Google account settings.
Your email is used to deliver your results, send Conversion Health content, and notify you if I publish updates relevant to your findings. Unsubscribe at any time.
Frequently asked questions
Is my data safe?
Yes. The audit uses read-only API access — I can read your account configuration and conversion data, but I can't change anything. Conversion data is processed to generate your score, then discarded. Email and audit results are retained so you can return to them and receive follow-up content; nothing else is stored.
What ad platforms does the audit support?
Google Ads is supported at launch. Meta support is being added as soon as my API approval comes through. Microsoft Ads, LinkedIn, and TikTok are on the roadmap.
Can I run the audit on multiple accounts?
Yes. After your first audit, you can connect additional ad accounts and run the audit on each one. Each account gets its own Conversion Health Score and issue list. The Pro Diagnostic is per-account.
What happens after I get my score?
Different paths depending on the score:
- Score 80+: your tracking is in good shape. You'll get a confirmation summary and periodic content on Conversion Health topics.
- Score 30-80: there's room to improve. Free results show the top 3 issues; the $297 Pro Diagnostic shows the full picture. From there, you decide whether to fix it yourself or bring in help.
- Score below 30: something is meaningfully broken. The Pro Diagnostic is the right next step, and depending on stack complexity, the Conversion Health Rescue engagement may be appropriate.
For ongoing monitoring of your Conversion Health Score over time, that's what Campaign Budget Optimizer handles as a subscription feature.
Can I get help interpreting my results?
Yes. The Pro Diagnostic includes a 15-minute Zoom consultation. For deeper engagement, the Conversion Health Rescue service handles hands-on diagnosis and remediation across your full stack.