Conversion Health Audit
The Conversion Health Audit is a free review of your Google Ads account that returns your Conversion Health Score and the top three issues degrading your Smart Bidding signal.
Free audit on your Google Ads account. Returns your Conversion Health Score, the top 3 issues degrading your Smart Bidding signal, and what to do about each one.
What this is
The audit runs against the ad account you connect. It checks the seven categories of attribution health that determine how cleanly your conversion data is feeding Smart Bidding: action inventory, CRM-to-ad-platform sync, call tracking validation, signal quality, lifecycle attribution, cross-platform consistency, and privacy compliance.
The output is a Conversion Health Score from 0-90.
- Below 30 — Critical. Smart Bidding is operating on substantially degraded signal. Real money is being wasted.
- 30-55 — Degraded. Multiple issues are stacking. Performance is compromised in ways that compound over time.
- 55-80 — Acceptable. Reasonable signal quality. Specific issues may still be addressable.
- 80+ — Automation-Eligible. Smart Bidding has enough clean signal to optimize aggressively.
In a recent case study, an audit on a healthcare lead-gen account returned a score of 28 — Critical — and uncovered an estimated $26,000 per year in attribution waste, none of which the operators had been able to identify on their own.
What you'll see in your free results
- Your Conversion Health Score, with band classification
- The top 3 issues identified, ranked by estimated impact
- Light remediation guidance for each — what's broken, what direction to fix it
That's enough to know whether your account has a real problem, and whether it's at the ad-platform layer (where automated tooling can address it) or deeper in your stack (where it needs hands-on work).
Who this is for
The audit makes sense for accounts spending $5K+ per month on paid media. Below that, there isn't enough conversion volume for the framework to surface meaningful patterns.
If you're spending $20K+/month — especially with a CRM in the mix — the free audit is the starting point but probably won't be the finish line. The deeper expert diagnostic or the Conversion Health Rescue engagement is the right next step depending on what the audit returns.
After the free scan: human diagnostic and scoped rescue
The free automated Lite Scan is software, with no free human service included. For expert review, the paid human diagnostic covers one property and a prioritized assessment of conversion signals. Implementation is a separate scoped Rescue proposal. Current prices and managed-care allowances are on the pricing page.
Request a consultation to confirm scope and availability before purchasing human services. This consulting page does not unlock or fulfill the separate automated Scan Plus product at ConversionHealth.io.
On data and privacy
The audit uses read-only API access to your ad account. I can read your account configuration and conversion data; I can't change anything.
Conversion data is processed to generate your score and findings, then discarded. Your audit results and email are stored so you can come back to them and so I can deliver follow-up content; nothing else is retained.
You can revoke API access at any time through your Google account settings.
Your email is used to deliver your results, send Conversion Health content, and notify you if I publish updates relevant to your findings. Unsubscribe at any time.
Frequently asked questions
Is my data safe?
Yes. The audit uses read-only API access — I can read your account configuration and conversion data, but I can't change anything. Conversion data is processed to generate your score, then discarded. Email and audit results are retained so you can return to them and receive follow-up content; nothing else is stored.
What ad platforms does the audit support?
Google Ads is supported at launch. Meta support is being added as soon as my API approval comes through. Microsoft Ads, LinkedIn, and TikTok are on the roadmap.
Can I run the audit on multiple accounts?
Yes. After your first audit, you can connect additional ad accounts and run the audit on each one. Each account gets its own Conversion Health Score and issue list. Human diagnostic scope is agreed for one property.
What happens after I get my score?
Different paths depending on the score:
- Score 80+: your tracking is in good shape. You'll get a confirmation summary and periodic content on Conversion Health topics.
- Score 30-80: there's room to improve. Free results show the top 3 issues; a paid human diagnostic can help interpret the issues. From there, you decide whether to fix it yourself or bring in help.
- Score below 30: something is meaningfully broken. A paid human diagnostic may be the appropriate next step, and depending on stack complexity, the Conversion Health Rescue engagement may be appropriate.
For ongoing monitoring of your Conversion Health Score over time, that's what Campaign Budget Optimizer handles as a subscription feature.
Can I get help interpreting my results?
Yes. Human diagnostic review is a separate paid engagement, scoped before purchase. For deeper engagement, the Conversion Health Rescue service handles hands-on diagnosis and remediation across your full stack.
Ready to find out?
Updated July 9, 2026.
Frequently asked questions
What is the free Conversion Health Audit?
A free audit that runs against a Google Ads account you connect, checks seven categories of attribution health that determine how cleanly your conversion data is feeding Smart Bidding, and returns a Conversion Health Score from 0-90. The output includes the top three issues degrading your signal, ranked by estimated impact, plus light remediation guidance for each. It is enough to know whether your account has a real attribution problem and roughly what layer of the stack it lives at.
What does the Conversion Health Score mean?
Below 30 is Critical — Smart Bidding is operating on substantially degraded signal and real money is being wasted. 30-55 is Degraded — multiple issues are stacking and performance is compromised in ways that compound over time. 55-80 is Acceptable — reasonable signal quality, specific issues may still be addressable. 80+ is Automation-Eligible — Smart Bidding has enough clean signal to optimize aggressively. In a recent healthcare case study, the audit returned 28 (Critical) and uncovered an estimated $26,000/year in attribution waste.
What ad account size does the audit work for?
$5,000/month and above in paid media spend. Below that threshold there is not enough conversion volume for the framework to surface meaningful patterns. Above $20,000/month, especially with a CRM in the mix, the free audit is usually the starting point rather than the finish line — the full Pro Diagnostic or the Conversion Health Rescue engagement is typically the right next step depending on what the free audit returns.
Is the audit really free?
Yes. No card, no email hostage-taking, no bait-and-switch. The audit runs against your connected account and returns your score plus the top three issues. If you want deeper remediation, that is a paid engagement — but the audit itself has no hidden gate.
What happens after I get my audit results?
You get a document with your score, the three prioritized issues, and light remediation guidance for each. If the score is above 55 and the issues are ad-platform-level, most operators can fix them without further help. If the score is below 55, or the issues live deeper in your stack (CRM, call tracking, middleware), the Pro Diagnostic or Conversion Health Rescue engagement is usually the right next step. Either way you have real information you did not have before, and there is no pressure to move to a paid engagement.