Practical field notes on demand generation and marketing infrastructure
Gary Corriston writes for operators responsible for results after the strategy deck is finished. The library covers SEO, AI search, paid media, attribution, conversion tracking, budget pacing, marketing operations, and the discipline required to verify that a system works before trusting it with more spend.
Blog › corristonconsulting.com/blog/google-recommendations-trapsWhy Google's Recommendations Are Mostly Traps
Most paid media accounts are bleeding 10-30% of spend on waste nobody's looked at in a year. A lot of that comes from accepting Google's recommendations without thinking. Here's where the leaks are and what to fix.
2026-03-24 › 6 min read › Demand Generation
Blog › corristonconsulting.com/blog/b2b-seo-playbookThe B2B SEO Playbook: Showing Up While Buyers Build a Short List
B2B buyers research for months before they ever fill out a form. Your SEO needs to be there the whole time — in pillar content, comparison pages, case studies, and the technical foundation that holds it all together.
2026-03-17 › 8 min read › Demand Generation
Blog › corristonconsulting.com/blog/ecommerce-seo-playbookEcommerce SEO Guide: A Practical Playbook
Every ecommerce owner has had the same moment: you search your own category and a competitor with worse products ranks first. Here's what they're doing — and what to do about it.
2026-03-10 › 7 min read › Demand Generation
Blog › corristonconsulting.com/blog/medical-seo-guideMedical SEO Guide: How Local Practices Get Found
A prospective patient in your area is Googling '[your specialty] near me' right now. Three practices show up at the top. Make sure you're one of them.
2026-03-04 › 6 min read › Demand Generation
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Frequently asked questions
What does Corriston Consulting write about?
The blog covers demand generation from an operator's perspective — paid media, SEO, marketing operations, fractional leadership, and the infrastructure decisions that determine whether a marketing program actually works. Most posts come from problems Gary encountered running $1M+/month in client ad spend, not from trends in the marketing press.
Who writes the Corriston Consulting blog?
Gary. Every post comes from 20 years of operator experience — real clients, real numbers, patterns I've seen in hundreds of accounts. We use AI as an assistant for grammar, spelling, structure, and research, the same way serious writers use tools in 2026. The thinking, the theses, the client stories, and every number you'll read are Gary's. No ghostwriters, no agency staff, no content farms.
How is this blog different from other marketing blogs?
Most marketing content is written at the strategy or conceptual level — frameworks, listicles, high-level principles. This blog goes one layer down into the operational decisions: how to detect saturation before you blow the budget, when to skip the Google Ads recommendation, what multi-touch attribution actually requires to work. Posts are written for people who make the calls, not people who approve the decks.
Can I republish or reference these articles?
Reach out via the contact form. Attribution and linking back are requirements; syndication is handled case by case.