corristonconsulting.com/services/smm

Social Media Marketing (SMM)

Meta, LinkedIn, and organic social strategy. Paid social that feeds the same funnel as your search, not three disconnected programs.

corristonconsulting.com/blog/b2b-seo-playbook

The B2B SEO Playbook: Showing Up While Buyers Build a Short List

B2B buyers research for months before they ever fill out a form. Your SEO needs to be there the whole time — in pillar content, comparison pages, case studies, and the technical foundation that holds it all together.

corristonconsulting.com/blog/hidden-cost-broken-conversion-tracking

The Hidden Cost of Broken Conversion Tracking: What a Real Healthcare Account Audit Revealed

An 8-hour forensic audit of a healthcare lead-gen account uncovered an estimated $26,000/year in attribution waste. Here's what I found, how I fixed it, and what it means for your accounts.

corristonconsulting.com/blog/keyword-triangulation-bmm-replacement

The Keyword Triangulation Cheat: How to Replace BMM in 2026

Google killed broad match modifiers in 2021. The replacement most operators don't run is stacking broad, phrase, and exact variants of the same keyword in one ad group — and letting Google's auction pick the cheapest qualifying match.

corristonconsulting.com/services/web-development

Web Development

Web development delivered through a vetted partner network. I scope, oversee, and QA. Senior accountability without senior build rates.

corristonconsulting.com/blog/where-should-the-next-dollar-go

Where should the next dollar go?

Every paid media dashboard shows you what happened. None of them tell you what to do next.

corristonconsulting.com/blog/google-recommendations-traps

Why Google's Recommendations Are Mostly Traps

Most paid media accounts are bleeding 10-30% of spend on waste nobody's looked at in a year. A lot of that comes from accepting Google's recommendations without thinking. Here's where the leaks are and what to fix.