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Browse SEO, SEM, paid social, marketing operations, audits, web development, and conversion tracking support.
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The article library covers measurement, search visibility, paid media, AI systems, and the failure modes operators encounter.
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corristonconsulting.com/blog/ai-coding-agent-failure-modes
The AI Coding Agent Told Me It Was Done. It Wasn't.
Six failure modes I hit shipping real code with an AI agent — what they looked like, how I caught them, and the discipline that fixes all six.
corristonconsulting.com/blog/b2b-seo-playbook
The B2B SEO Playbook: Showing Up While Buyers Build a Short List
B2B buyers research for months before they ever fill out a form. Your SEO needs to be there the whole time — in pillar content, comparison pages, case studies, and the technical foundation that holds it all together.
corristonconsulting.com/blog/hidden-cost-broken-conversion-tracking
The Hidden Cost of Broken Conversion Tracking: What a Real Healthcare Account Audit Revealed
An 8-hour forensic audit of a healthcare lead-gen account uncovered an estimated $26,000/year in attribution waste. Here's what I found, how I fixed it, and what it means for your accounts.
corristonconsulting.com/blog/keyword-triangulation-bmm-replacement
The Keyword Triangulation Cheat: How to Replace BMM in 2026
Google killed broad match modifiers in 2021. The replacement most operators don't run is stacking broad, phrase, and exact variants of the same keyword in one ad group — and letting Google's auction pick the cheapest qualifying match.
corristonconsulting.com/services/web-development
Web Development
Web development delivered through a vetted partner network. I scope, oversee, and QA. Senior accountability without senior build rates.
corristonconsulting.com/products/website-support-studio
Website Support Studio
Managed website support, maintenance, updates, troubleshooting, and website operations for small businesses, growing companies, and agencies.
corristonconsulting.com/blog/what-is-llms-txt
What Is llms.txt? A Practical Guide to the Anthropic-Proposed Standard for AI Search
llms.txt is a proposed standard — Anthropic wrote the spec, Vercel and a growing pile of SaaS sites have already shipped one — that publishes a curated Markdown map of your important pages for AI models. Here's what it is, how to write one, whether anyone reads it today, and the format that actually works.
corristonconsulting.com/blog/where-should-the-next-dollar-go
Where should the next dollar go?
Every paid media dashboard shows you what happened. None of them tell you what to do next.
corristonconsulting.com/blog/google-recommendations-traps
Why Google's Recommendations Are Mostly Traps
Most paid media accounts are bleeding 10-30% of spend on waste nobody's looked at in a year. A lot of that comes from accepting Google's recommendations without thinking. Here's where the leaks are and what to fix.