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Digital Marketing Consulting
When the problem cuts across channels — not just inside one.
Sometimes the issue is SEO. Sometimes it's paid media. Often it's both, plus a broken attribution model that makes it impossible to tell which is working.
That's where I come in. Digital Marketing Consulting is the umbrella engagement — senior strategic and operator-level guidance across the full stack, scoped to what your business actually needs instead of carved up into predefined services.
What it covers
- Strategic direction — positioning, channel mix, funnel design, budget allocation
- Cross-channel diagnosis — finding the real bottleneck when the dashboard isn't telling the whole story
- Vendor and tool selection — what to buy, what to kill, what you're wasting money on
- Team and org design — hiring plans, agency vs. in-house decisions, fractional coverage gaps
- Executive communication — helping CMOs defend the marketing budget and helping founders ask the right questions of their marketing team
Who hires me for this
- Founders who've been running marketing themselves and need a second set of eyes before the next hire
- CMOs and VPs of Marketing who need a senior peer to pressure-test strategy
- Private equity portfolio companies where the marketing org needs adult supervision during transition
- Agencies that need a senior operator to review client strategy before it goes to the CEO
Experience behind it
20+ years running marketing functions, not advising them. Managing partner at iCore Marketing for nearly seven years across $600K/month in managed client spend. Founded Mean Sun and ran it for a decade with $1M+/month in client ad budgets. Built demand gen from scratch at Gr4vy ($2M+ in pipeline). Scaled Regenerative Medicine Solutions' marketing budget from $30K to $300K with 4x sales lift. I've sat in your chair.
Let's talk → — tell me what's going on. First conversation is free.
Frequently asked questions
What does digital marketing consulting cover?
Digital marketing consulting is the umbrella engagement when the problem cuts across SEO, paid media, attribution, and funnel design. It's strategic and operator-level guidance across the full stack rather than inside a single service. Best fit when you're not sure which specific problem to solve first, or when your real problem is coordination across channels.
How is digital marketing consulting different from a marketing agency?
An agency executes a playbook across a lot of clients. A consultant digs into the specifics of your business and tells you what to do. I don't sell a retainer for monthly deliverables — I sell senior operator judgment applied to your actual situation. Most of my work ends with clients executing internally or with their existing agency, not replacing them with me.
Who hires a digital marketing consultant?
Founders who've been running marketing themselves and need a second set of eyes. CMOs and VPs of Marketing who want a senior peer to pressure-test strategy. PE portfolio companies during transition. Agency CEOs who need a senior operator to review strategy before it goes to clients or boards.
How do I know if I need digital marketing consulting vs. a specific service?
If you can name the problem clearly — "my Google Ads aren't converting" or "my site isn't ranking" — go directly to SEM or SEO. If the problem is "something's wrong and I can't figure out what," digital marketing consulting is the right starting point. A two-hour conversation usually makes the path obvious.
How much does digital marketing consulting cost?
Digital marketing consulting engagements are scoped to the problem: a two-hour strategy session is free (first call), a scoped diagnostic runs $3K–$8K, and fractional embedded engagement runs $12K–$20K/month. When the problem cuts across multiple channels, the digital marketing consulting scope is the right entry point before narrowing to a specific service.